Artisanal & handmade baby clothing since 1964

In 1964, the same year that I was born, my parents opened a small shop NAYFER, in the Calle  Jovellanos in Oviedo (Asturias, Spain) dedicated to the sale of wool and a small sample of baby clothes.

With the passage of time, the store specialized in clothing and accessories for kids, becoming a benchmark in children’s fashion in the north of Spain.

Although the kids fashion industry evolved a lot and we evolved with it, we always wanted to stand out for a careful selection of items: clothes made in a meticulous and traditional way. Working with the best national and international brands for so many years, the “craftsmanship made in Spain” has occupied a very important place in our hearts.

Among our distinguished clients are Royal European families and thanks to our location so close to the historical centre and the Campoamor Theater, home of the Princess of Asturias Awards, our products have been acquired by personalities from the world of science, arts, sports … although our greatest satisfaction has been to see grow and dress several generations of children who have become parents and some, even grandparents.

In 2013, Nayfer closed its doors. After a short parenthesis and due to the reclaim of many of our clients and our passion for the  Spanish traditional children’s fashion and artisanal hand made clothing, we decided to take the step into this new online adventure, in order to meet this demand and at the same time be able to offer our articles  to a more extensive market.